This year’s advertising festival focuses on the development of “digital advertising”, focusing on the digital transformation of the advertising industry, the integrated development of advertising in the Yangtze River Delta, and the training of young talents in the digital age. Demonstrating the vigorous development of Shanghai’s advertising industry and high-quality business environment, it reflects the important role of the advertising industry in empowering brands, promoting consumption, and stimulating the economy, helping Shanghai build an international digital advertising capital.